I made this project for the CSU Fermentation and Food Science department and an audience that faces food insecurity. The brand identity is centered around the mascot for CSU, a ram. That way students can easily identify that these meals are for them. Type within the logo was made with the intent of being legible and friendly. An illustrative pattern is printed on transparent acetate plastic to show the food through the packaging. Ingredients represented in the digital drawing are freezer friendly with the intent of making a fridge wrap that is easily recognizable, accessible, and discrete for convenience.
